BE KNOWN, BE VISIBLE, BE
DESIRABLE - BE EXTRAORDINARY!
OUR STORY
We started our journey more than 20 years ago. During this time, we have experienced many challenges, changes and losses, but at the same time we have had amazing achievements and breakthroughs in every area, unit and process. That is probably the price of success.
PHILOSOPHY
Go where you want to go; be with who you want to be with; do what you want to do. Be confident! Time is the most precious thing in the world, so don’t waste it on dubious choices! We are particularly careful about where, with whom and what we value enough to invest in. But once we decide, we do it with the utmost respect and passion that accompanies us at every step of the way!
The LE.WELL team knows that successful companies stand the test of time. Our calling is to uphold the value of the brands we represent, by continuously enhancing the appeal of our products through an innovative and elegant approach, while preserving their unique and prestigious heritage. This is what inspires us to greater success and secures our future.
The success of LE.WELL also depends on the rules, practices and principles of the brands and the marketplace that guide the day-to-day business development within the company, based on ethics, social responsibility and respect for the environment. LE.WELL promotes respect for these common rules in its practices and in principle. Since its establishment, LE.WELL Group has ensured that such practice reflects the highest standards of integrity, responsibility and accountability, based on respect for our partners.
DISTRIBUTION
The concept of distribution is much broader than just buying and selling a product, or putting it on a store shelf.
All the steps – from finding the right brand, transportation, warehousing, implementing the sales strategy, selecting the right points of sale, developing the marketing plan, preparing the pricing, managing the residues, building and maintaining relationships, creating awareness and visibility, training, adapting a loyalty strategy, enhancing reliability, providing an excellent service, creating value and desirability in the market, to respect and accountability – must be carried out flawlessly in order to achieve success in a highly competitive market.
All of these steps are managed in-house by LE.WELL, with no third parties involved, to ensure extremely high quality and speed.
Today, LE.WELL exclusively represents more than four dozen exclusive products in the cosmetics and perfume categories. The products it represents are delivered to 12 countries in the European Union. Products from LE.WELL reach our customers within 12 to 24 hours, no matter the country.
We work with the most important B2B players in the market, and have earned an impeccable reputation. New dreams and new challenges are what push us to keep going.
PARTNErs
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ADDED VALUE
We focus on detail and strive to reach perfection. We never compromise on quality and exclusivity. Throughout the entire journey, from product selection to customer satisfaction, we are constantly refining each of the processes that make up our big picture to guarantee long-term success.
Our suppliers and customers are much more than just business entities to us – they are our partners. It is only when our customers and suppliers are happy that we can be happy as well.
FASHION
We build very close, strong and successful relationships with the most prominent fashion designers, beauty houses and associations in our markets.
Not only does LE.WELL actively support the leading fashion designers by organising large-scale shows, participating in new collections or launching new projects, but we also help young artists advance their careers. In addition, LE.WELL actively develops exclusive fashion identities, advertising campaigns and social media content for products, turning these into the most desirable aspirations.
Each of our brands hosts at least three fashionable, large-scale events every year, featuring the top fashion and beauty creators.
UNIQUENESS
As the beauty industry has continued growing over many generations, it is essential to know the preferences, expectations and shopping habits of the targeted customers. When it comes to beauty products, the latest market research shows that quality and exclusivity are the keys. The concept of exclusivity covers not only the features or design of a particular product, but also the entire seamless path from door to door, by delivering a flawless service to our partners and end users.
LE.WELL carefully selects partners known for more than just their exceptionally good products or high sales potential. First, we set common goals, aligning our approaches to business, distribution, partners, philosophy, win-win partnerships, compliance with agreements and excellent service. If we share the same views, we are happy to embark on a journey together, by sharing our experiences and taking full responsibility for our commitments.
However, even exceptional products can become invisible, inaccessible or forgotten, and never given a new life. It isn’t enough to put a great product on a store shelf and occasionally dust it off; and it isn’t enough to make an occasional post on social media. LE.WELL has the know-how, the necessary infrastructure and the market reputation to make the right decisions quickly and accurately, to set up a strategy and, step by step, to turn a specific product into a category leader. That’s what makes us unique!
desire
Desire is ambiguous – it is a feeling that everyone longs for, yet it is also very dangerous.
Creating desire in the market for a particular product or service is one of a distributor’s main dreams.
This is particularly important for luxury brands, where the customer’s choice of a product is not spontaneous, but is based on a dream or a plan, where the person comes to a particular seller to buy a particular item or service with a sense of excitement.
AWARENESS
Awareness is one of the main features that influences desire in the market! That is why we direct particular attention and resources to marketing.
It is our strength – we have brought together top-notch professionals in a marketing department that has won numerous awards and accolades, and we have accumulated invaluable experience and success stories from working with our brands and assisting famous fashion designers in exclusive projects.
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EXCLUSIVE PLACES FOR EXCLUSIVE PRODUCTS
sales channels
Our products reach more than 45,000 sales channels in 12 countries.
8
%
SPA
20
%
Perfumes
10
%
Department stores
8
%
Pharmacies
15
%
Pharmaceuticals
10
%
Level A beauty salons
6
%
Plastic surgery clinics
12
%
Online shops
5
%
Specialist shops
6
%
Other (supermarkets, retail outlets, etc.)
OUR TEAM
Decentralized internal operations guarantee autonomy and mobility. This allows us to stay very close to our partners, make effective decisions quickly and constantly motivate, promote and show our entrepreneurial spirit. The LE.WELL team is young, ambitious, responsible and highly talented people.
Logistics
Finance
Law
Accounting & Administration
Human Resources
IT
Training
Sales
Purchasing & Supply
Business Development
Marketing
Merchandising & Auditing
markets
We currently supply goods to 12 countries in the European Union. Overall, the Beauty & Personal Care sector in these countries amounts to 17.3 billion euros. More than 155 million of residents live in these countries.