DESIRE

Desire is ambiguous – it is a feeling that everyone longs for, yet it is also very dangerous.

Creating desire in the market for a particular product or service is one of a distributor’s main dreams.
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This is particularly important for luxury brands, where the customer’s choice of a product is not spontaneous, but is based on a dream or a plan, where the person comes to a particular seller to buy a particular item or service with a sense of excitement.

The distributor’s task, which seems so appealing at first, often remains a dream. To create a permanent sense of desire rather than short-term admiration, it is not enough to invest heavily in advertising. It takes a long sequence of coordinated actions between sales, marketing, logistics and B2B partners to ensure long-term success.

Desire is dangerous, because it leads to an exponential increase in demand, not only among the end-users but also among B2B customers, who are constantly looking for products in which to invest their time and money. When the demand surges in a short space of time, businesses are often faced with enormous challenges that can damage their reputation if they are unable to meet their obligations. Or it can be a chance to move up to the next level.

Success requires immediate and close cooperation between partners. It is only by planning together and taking full responsibility for your commitments that you can become a true market leader in your field, while enjoying long-term investments.