skincare

Skincare is one of the leading beauty categories in Europe, which is expected to exceed €27.5 billion in sales by 2022. Lately, manufacturing plants have been providing particularly good conditions for the production of private label products. As a result, the beauty market has been flooded with sellers offering different brands. To stand out – or to be the chosen one among many – is the ultimate challenge facing brand builders.

Skincare is the largest product category for LE.WELL Group. It accounts for 40% of our total sales. In line with the market situation, we work with well-known brands whose exclusivity is evident. LE.WELL then carefully selects and controls the points of sale, to ensure the heritage of that prestigious brand is not compromised. Depending on the price level and the brand philosophy, we choose the most effective sales strategies.

LE.WELL is the exclusive distributor of more than ten luxury brands in the skincare category. You can find these products at more than 20,000 points of sale in ten European countries.