FRAGRANCE

Perfumes are undeniably the most fragrant, the most passionate, and of course, the most informative products. A perfume says more about the consumer than they can possibly imagine. Since ancient times, people have been looking for ways to stand out and reveal their inner self. Smell is one of the main senses by which a person perceives the world, so perfume has always been one of the most popular means of conveying one’s life philosophy or as a means of attracting the opposite sex. Fragrances, like clothes, are chosen according to an individual perception of the world, sophisticated taste, aspirations and one’s economic status. Fragrances can be tamed, just as they can be easily identified and provide a quick impression of the person standing in front of you.

As the economic situation in Europe has improved over the past decade, people have focused more on exclusivity, which is what they are looking for in a luxury niche perfume. Perfume sales have been growing at an incredible pace in recent years. This reveals that people have a desire to be special. We all want to be special, which is why we are careful to select our suppliers from among the huge range available on the market and we supply our perfumes to more than 25,000 points of sale in 11 European countries. We pay a great deal of attention to our brand philosophy, pricing and point of sale compatibility. In this way, we strive to ensure that exceptional fragrances are available at the right places, in line with our customer and supplier expectations. Our perfume sales currently account for 25% of LE.WELL’s turnover.