PR and advertisement

Most of us no longer watch commercial television and have started thinking more on our own, analysing and verifying the information that we receive.

Instead of blindly relying on a single source of information, we conduct our own research. However, we rely on the internet to search and compare data such as product compositions, prices and consumer feedback.

This attitude says a lot about us as conscious buyers, and it says even more about how a company’s marketing strategy should be adapted to modern times.

Public recommendations remain a very important factor in the decision to buy or not to buy.

The goals of advertising and events are very similar. They are both ways to convey a brand’s philosophy or unique appeal through communication with the target audiences. The biggest difference is that advertising is paid for and public appreciation is deserved!

During the PR events, LE.WELL not only presents products to influential people in a creative manner, but strives each time to create a small miracle, by giving more than is expected.